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The Co-operative brand
The Co-operative is a common branding used by a variety of co-operatives based in the United Kingdom.
Many in the UK consider 'the Co-op' to be a single national business, whereas the brand actually represents a number of different consumers' co-operatives spanning various sectors. The Co-operative Group is the largest consumer co-operative in the UK and the biggest user of the Co-operative brand in its 4,500 trading outlets. Many independent retail societies in the UK trade as "the Co-op", and many, such as the Midcounties Co-operative and the Central England Co-operative, use the latest incarnation of the common brand. Most co-operative societies have businesses in many different areas; however, the largest areas of the businesses are in food stores, particularly convenience stores, thus the largest and most visible use of the branding is as The Co-operative Food.
The Co-operative brand as it is widely used today came about as a result of the Co-operative Commission's report into the British co-operative movement which recommended that all UK consumers' co-operative societies switch to a universal recognisable co-operative brand.〔http://www.uk.coop/document/co-operative-advantage〕 This single brand would be in contrast to the previous array of brands which had existed up to this point including the '1992 Cloverleaf', the 'Co-op Welcome' and 'Co-op Late Shop' brands which was understood by the commission to be holding back the public's perception of the co-op sector's modernising approach. Not all of the UK's consumers' co-operative adopted the resultant 2008 version of The Co-operative brand with the Lincolnshire Co-operative and Scotmid being notable examples.
==History==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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